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Innovating Health and Well-being through Entrepreneurship


Deze informatie is alleen in het Engels beschikbaar.

Disclaimer: due to the coronavirus pandemic, this course description might be subject to changes. For the latest updates regarding corona virus, please check this link.

Topics: Health care, wellbeing, design thinking, innovation, co-creation, prototyping, team building, entrepreneurship, public speaking.

Medicine: public health, lifestyle medicine
Psychology: wellbeing
Business administration: entrepreneurship

Skills: Design thinking skills, Co-creation, (Rapid) prototyping, Teamwork skills, Presenting.

Cross-curricular skills: (Meta)cognitive: Conduct research, Analyse data, Generate solutions, Project based (team)work, Flexibility, Interactive work
Interpersonal: Collaboration, Oral communication, Presenting, Social awarenes, Assertiveness
Intrapersonal: Resilience, Taking initiative

Admission requirements

This course is an (extracurricular) Master Honours Class aimed at talented Master’s students. Admission will be based on academic background, GPA and motivation.


During this course, you will work in multidisciplinary teams to identify a challenge in the field of health and wellbeing. You and your team will then work on innovative (business) ideas or solutions, using co-creation methods, design thinking, and rapid prototyping to address this challenge.
Each year, this Honours Class centers around a different theme. For this year, the theme is: Scarcity in Health and Wellbeing.

During the course, we will have two types of sessions each week:
1. An inspirational seminar in which you will learn about trends and developments in health and wellbeing, and entrepreneurship in health and wellbeing, in interaction with experts and beneficiaries from practice. Some seminars will be hybrid, but the majority will be face-to-face.
2. A Q&A meeting, in which you will learn about innovation techniques and methods, through a flipped classroom approach. The Q&As are face-to-face.

These two types of sessions combined will allow you to fall in love with the problem underlying your challenge, acquire basic innovation skills and develop suitable and attractive solutions for your beneficiaries. In coaching and team sessions you will further advance your innovation skills and your proposed solution.
During this course, you will co-design, validate and test ideas with experts and stakeholders from practice, at each stage of the design process This means that this is a high-paced, hands-on course, which includes quite a lot of practical work (including interviews and other participatory research approaches). By the end of this course, you will have gone through the first phases of an innovation trajectory, and will have developed various innovation and entrepreneurial skills.

Course objectives

Upon successful completion of this course, students will have:

  • gained scientific insights about health, prevention and lifestyle interventions;

  • gained insights in the processes and factors underlying wellbeing;

  • gathered basic understanding of the innovation cycle for need-driven ideation and what this means in the context of health and wellbeing(design thinking);

  • practiced interacting with stakeholders from practice, and collecting data about their needs, wishes and desires;

  • practiced the first phases of innovation according to a design-thinking cycle;

  • experienced comprehensive learning on developing a user-centric, demand-driven idea, validated by co-creation and repetitive interviews;

  • gone through development methods (rapid prototyping) for iterative prototyping;

  • acquired insights in teamwork processes as well as insight into their own team role;

  • learned soft-skills (presenting, pitch training, leadership and management) to communicate with stakeholders, investors and business partners.


The sessions of the class will take place twice a week: on Tuesdays from 17.15 - 18.15 (April 4, 11, 18, 25; May 9, 16; June 13) and seminars on Thursdays from 19.00 - 20.30 (April 6, 13, 20; May 4, 11, 25; June 8, 22).

Tuesday 4 April 17:15 – 18:15
Introduction to the course:
Thursday 6 April 19:00 – 20:30
Seminar: Introduction to the trends in health and wellbeing
Tuesday 11 April 17:15 – 18:15
Q&A: Getting organized
Thursday 13 April 19.00 - 20.30
Seminar: The environment and context of health and wellbeing
Tuesday 18 April 17:15 – 18:15
Q&A: Trends, context and people
Thursday 20 April 19:00 – 20:30
Seminar: Participatory approaches in health and wellbeing (face-to-face, not hybrid)
Tuesday 25 April 17:15 – 18:15
Q&A: Getting to know your beneficiary
Thursday 4 May 19.00 - 20.30
Seminar: Stakeholder involvement
Tuesday 9 May 17:15 – 18:15
Q&A: Choose your Intervention logic
Thursday 11 May 19:00 – 20:30
Seminar: Rapid prototyping in health and wellbeing
Tuesday 16 May 17:15 – 18:15
Q&A: Ideate & select
Thursday 25 May 19:00 – 20:30
Seminar: Innovate your solution
Tuesday 30 May 17:15 – 18:15
Free Session - Test your Idea
Thursday 1 June 17:15 – 18:15
Free Session - Test your Idea
Tuesday 6 June 19.00 - 20.30
Free Session - Test your Idea
Thursday 8 June 19:00 – 20:30
Seminar: Reflect on your MVP
Tuesday 13 June 17:15 – 18:15
Q&A: Pitching Workshop

Three deadlines on 20 June:

  • Individual portfolio

  • Group report

  • Group portfolio

Group video and story deadline on 22 June

Thursday 22 June 19:00 – 20:30
Final presentations event


Both the Tuesday Lectures and Thursday seminars will be in Leiden. Locations may change to digital sessions on some occasions depending on availability and feasibility
Tuesday Q&As: face to face, location at PLNT
Thursday seminars: hybrid, location at Leyden Academy on Vitality and Ageing
Final presentations event: face to face, location at PLNT

Course load

This course is worth 5 ECTS, which means the total course load equals 140 hours:

  • Innovation workshops: 7 lectures of 1 hr (participation is mandatory 7 hrs);

  • Seminars: 7 seminars of 1.5 hrs (participation is mandatory, 10,5 hrs);

  • Final presentation event of 1.5 hrs;

  • Literature reading: 2 hours/week (16 hrs);

  • Practical work: 3 hours/week (28 hrs);

  • Preparation for practical work, coach sessions and teamwork: 3 hours/week (28 hrs);

  • Assignments, individual journal and presentation (50 hrs).


The assessment methods will look as follows:

Individual assessment (50%):

  • 20% Active participation

  • 30% Individual portfolio

Group assessment (50%):

  • 20% Group report

  • 20% Group landing page

  • 10% Group video and strory

Reading list

Among other sources (both video, online assignments and articles), these include:

  • Brown T (2008). Design thinking. Harvard Business Review, 86(6), 84-92.

  • Brow, T (2009). Change by design: how design thinking transforms organizations and inspires innovation. New York: Harper

  • Lambooij, M.S., Hummel, M.J. Differentiating innovation priorities among stakeholder in hospital care.BMC Med Inform Decis Mak 13, 91 (2013).

  • Ledderer L, Kjær M, Madsen EK, Busch J, Fage-Butler A. Nudging in Public Health Lifestyle Interventions: A Systematic Literature Review and Metasynthesis. Health Education & Behavior. 2020;47(5):749-764. doi:10.1177/1090198120931788

  • Peters D, Ahmadpour N, Calvo RA. Tools for Wellbeing-Supportive Design: Features, Characteristics, and Prototypes. Multimodal Technologies and Interaction. 2020; 4(3):40.

Other possible literature will be announced in class or via Brightspace.

Brightspace and uSis

Brightspace will be used in this course. Upon admission students will be enrolled in Brightspace by the teaching administration.

Please note: students are not required to register through uSis for the Master Honours Classes. Your registration will be done centrally.


Submitting an application for this course is possible from Monday 30 January up to and including Sunday 12 February 2023 23:59 through the link on the Honours Academy student website.

Note: students don’t have to register for the Master Honours Classes in uSis. The registration is done centrally before the start of the class.


Marleen Dohmen:
Lieke Kock:

Leyden Academy on Vitality and Ageing
Rijnsburgerweg 10
2333 AA Leiden