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Entrepreneurship, technology and Responsibility: First steps to starting your own business

Vak
2025-2026

Deze informatie is alleen in het Engels beschikbaar.

Topics: Problem validation, Systems Thinking, Market research, Customer and user development, Business modeling, Public speaking

Disciplines: Entrepreneurship, Social studies, Business management

Type: Honours Challenge. This course is aimed at gaining practical problem-solving experience in an organisation.

Admission requirements

This course is an (extracurricular) Master Honours Challenge aimed at talented 3rd (and on) Bachelor's students and Master’s students. Admission will be based on academic background, GPA and motivation.

Description

Entrepreneurship and technology can transform the world, but not always for the better. In this course, you first reflect on current business and technology practices, exploring more sustainable, ethical, and impact-driven alternatives that leverage the power of emerging technologies for social good.

During most of the course, you will be working on your own project. You might have a specific technology solution in mind, or a more general interest in a specific business, as long as you are willing to create a positive impact you are welcome! You can either work individually or join others to form a team.
Throughout the course, you will learn essential entrepreneurial skills while systematically applying the six Horizons Architecture dimensions (Legacy, Community, Learning, Technology, Context, Projects) to develop comprehensive, sustainable solutions.

This is a very hands-on course where you get to interact with diverse stakeholders, make use of your own network, engage directly with target communities, and reach out to different people - from potential beneficiaries to technology partners to impact investors - in order to validate your assumptions and make meaningful change happen.

Course objectives

Upon successful completion of this course, students will be able to:

  • analyze complex social problems;

  • community engagement & co-design;

  • apply theories and entrepreneurial tools;

  • evaluate the needs and preferences of stakeholders;

  • temporal coordination for complex social challenges;

  • identify their own assumptions and find ways to test them rapidly;

  • present your solutions and answer questions effectively;

  • work within a group of students with diverse backgrounds;

  • reflect on your personal progress and role within your team.

Programme and Timetable

Meetings of this challenge will take place from 17:15-19:00 on the following Tuesdays:

Phase I: Foundation & Framework (Weeks 1-3)

Week 1: March 10, 2026
Introduction to frameworks for Social Entrepreneurship

  • Understanding Time and Simultaneous Complexity axes

  • Introduction to the six dimensions in social entrepreneurship context

  • Technology's role in addressing complex social challenges

  • Setting up personal instances for project development

Week 2: March 17, 2026
Legacy & Community - Purpose and Stakeholders

  • Legacy dimension: defining mission, vision, and enduring social impact

  • Community dimension: stakeholder mapping and relationship building

  • Identifying personal values and social impact aspirations

  • Power dynamics and inclusive engagement strategies

Week 3: March 24, 2026
Context & Technology - Landscape and Tools

  • Context dimension: analyzing socio-political, economic, environmental factors

  • Technology dimension: emerging technologies for social good and ethical considerations

  • Systems thinking for social problems and leverage points

  • Technology readiness assessment for target communities

Phase II: Discovery & Development (Weeks 4-7)
Week 4: March 31, 2026
Learning & Projects - Adaptive Capacity and Action Planning

  • Learning dimension: continuous adaptation and human-centered design

  • Projects dimension: translating vision into concrete initiatives

  • Theory of change development

  • Feedback loops and iterative development strategies

Week 5: April 7, 2026
Temporal Integration & Problem Validation

  • Temporal coordination: connecting past, present, future

  • Using all six dimensions to validate social problems

  • Multi-stakeholder problem validation techniques

  • Learning from historical social movements and innovations

Week 6: April 14, 2026
Solution Design & Community Co-Creation

  • Participatory design methods with target communities

  • Human-AI collaboration concepts for social ventures

  • Building trust and authentic partnerships

Week 7: April 21, 2026
Technology Implementation & Ethics

  • Responsible technology deployment in social contexts

  • Digital inclusion and accessibility

  • Prototype development and testing strategies

  • Privacy and security for vulnerable populations

Phase III: Testing & Validation (Weeks 8-11)
Week 8: April 28, 2026
Field Work - Community Engagement

  • Conducting stakeholder interviews and community research

  • Testing assumptions across dimensions

  • Building relationships with target beneficiaries

  • Gathering data on community needs and context

Week 9: May 12, 2026
Field Work - Pilot Development

  • Building and testing minimum viable solutions

  • Iterating based on community feedback

  • Technology integration and user testing

  • Documenting lessons learned across dimensions

Week 10: May 19, 2026
Field Work - Validation & Iteration

  • Running pilot

  • Collecting impact data across all six dimensions

  • Rapid iteration based on multi-dimensional feedback

  • Building evidence for social impact and scalability

Week 11: May 26, 2026
Impact Measurement & Business Modeling

  • Developing metrics across HA dimensions

  • Social impact measurement frameworks

  • Financial sustainability models for social ventures

  • Scaling strategies that maintain community connection

Phase IV: Communication & Presentation (Weeks 12-14)
Week 12: June 2, 2026
Storytelling & Pitch Development

  • Crafting compelling narratives

  • Visual storytelling for social impact across multiple audiences

  • Addressing investor, community, and policy stakeholder concerns

  • Creating compelling pitch decks and presentations

Week 13: June 9, 2026
Final Presentations - Venture Showcase

  • Student presentations of validated social ventures

  • Peer evaluation

  • Q&A sessions with external evaluators

  • Feedback and refinement opportunities

Week 14: June 16, 2026
Reflection & Next Steps

  • Comprehensive reflection on personal growth

  • Evaluation of venture viability and impact potential

  • Development of post-course continuation strategies

  • Network building

Location

TBA

Course load

This course is worth 5 ECTS, which means the total course load equals 140 hours:

  • Seminars: 8 seminars of 2.5 hours = 20

  • Field work: 6 blocks of 2.5 hours = 15

  • Literature reading & engagement: 10 hours p/week = 70 hours

  • Assignments & final essay = 36 hours

Assessment

Individual assessment:
30% Individual Portfolio

Project assessment:
30% Community Validation & Pilot Implementation (30%)
15% Landing page
25 % Reading deck and Pitch deck

Reading list

All reading is available online, or will be made available to students.

Judit Kertesz (2017) Introduction to empathy maps. RealTimeBoard. Accessed: 29 January 2018. Available at: https://realtimeboard.com/blog/introduction-to-empathy-maps/

Monarth, H. (2015) The Irresistible Power of Storytelling as a Strategic Business Tool. HBR
Twersky, F., Buchanan, P., & Threlfall, V. (2013). Listening to those who matter most, the beneficiaries. Stanford Social Innovation Review, 11(2), 40-45.

Peredo, A. M., & McLean, M. (2006). Social entrepreneurship: A critical review of the concept. Journal of world business, 41(1), 56-65. (Available online)

Bloom, P.N. and Dees, G. (2008), Cultivate your ecosystem. Stanford social innovation review, 6(1), pp.47-53.

Alter, K., 2007. Social enterprise typology. Virtue Ventures LLC, 12, pp.1-124.

Twersky, F., Buchanan, P., & Threlfall, V. (2013). Listening to those who matter most, the beneficiaries. Stanford Social Innovation Review, 11(2), 40-45.

Strategyzer, A.G., 2015. The value proposition canvas. Retrieved at January, 10, p.2016.

Other possible literature will be announced in class or via Brightspace.

Brightspace and uSis

Brightspace will be used in this course. Upon admission students will be enrolled in Brightspace by the teaching administration.

Please note: students are not required to register through uSis for the Master Honours Classes. Your registration will be done centrally.

Registration

Submitting an application for this course is possible from Monday, 2 February until and including Sunday, 22 February 2026 through the link on the Honours Academy student website.

Note: students don’t have to register for the Master Honours Classes in uSis. The registration is done centrally before the start of the class.

Contact

Betty Huerta – betty@plnt.nl