This course examines theories and research that inform conclusions about the effects of political communication on public opinion and political behavior. The course will emphasize psychological theories of information processing and media effects at the individual level such as learning and political knowledge, persuasion and attitude change, cognitions and emotions, and political behavior. The course introduces and explores major theories and concepts, reviews important research, and looks at classic and new methods used in media effects research. By becoming familiar with theories and methods of media effects research, students will have the tools to develop their own research hypotheses and to propose research designs that can answer them. Students are expected to actively engage in class discussions, give a short presentation, write several short reaction papers in response to the assigned readings, and write a final research proposal.
Methods of Instruction
Short lectures, class discussion, and student presentations.
A selection of articles (announced on Blackboard).
The grade will be based on a final research proposal, reaction papers, a short presentation, and class participation.
Tuesday 13 September till 25 October, 9.00-11.00 hrs. in 1A03 and
Thursday 8 September till 27 October, 9.00 – 11.00 hrs. , in SA05