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Introduction to Business and Entrepreneurship



[BSc], En

Admission Requirements



This course is a challenging introduction to business studies. The general guideline of this course is entrepreneurial innovation, which will guide students through the development of an innovative business idea. Students learn about the peculiarities of the business world: (1) how corporations function, (2) how innovation, goal-setting and planning improve the opportunities for success and also about (3) entrepreneurial attitude and skills (how to cooperate, how to plan goal-oriented, how to write convincingly). There is a special focus on sustainable or social responsible business.

Course Objectives

  • To perform the development of corporate goals and initiate strategic planning.

  • To perform the search and recognition of the opportunity.

  • To perform risk assessment and network analysis for planning purposes.

  • To perform financial planning.

  • To identify success factors and apply these in business planning.

  • To manage (simulated) innovation and growth.

  • To reflect on your own work and the work of others.

Mode of Instruction

The writing of an innovation plan is the central educational tool of this course, that is done as a group assignment. Each week relevant exercises and separate parts of the plan are submitted by the group. The group receives feedback on all parts of the plan, by the lecturer and peer-to-peer. In week 7 an integrated plan is submitted and the plans are presented to the whole group. Each class starts with a lecture on the course material. The remainder of the class is used for case discussions, feedback on the plans in a workshop style of teaching. The presentations of the plans are done, as if a potential financier has to be convinced by the new entrepreneurs. An important issue, that ties all topics together, is corporate social responsibility. A reflective approach on businesses is applied. Next to practical issues, scholarly articles on innovation, corporate social responsibility and entrepreneurship are discussed and analysed.


To be confirmed in course syllabus:

In-class participation: 20% (Weeks 1-7)
5 team assignments: 20% (Weeks 2-6)
1. Strategic advantage through innovation and forces for strategic innovation
2. Corporate goal setting.
3. The Opportunity
4. Marketing plan
5. Financial plan
Final team assignment, Business Innovation plan: 20% (Week 7)
Final exam: 40% (Week 8)


Compulsory literature:

  • Bessant, J. and J. Tidd, 2011, Innovation and Entrepreneurship, second edition, John Wiley and Sons Ltd, Chichester, UK, ISBN 2010054182.

Recommended Literature & Other Sources:

  • Kanter, R.M. 2011. How great companies think differently. Harvard Business Review, vol. 89, issue 11, pp. 66-78.

  • Mitchell, R.K., B.R. Agle and D.J. Wood, 1997, “Toward a Theory of Stakeholder Identification and Salience: Defining the Principle of Who and What Really Counts”, Academy of Management Review, vol. 22, no. 4, pp. 853-886.

  • Orij, R.P., 2010, “Corporate Social Disclosures in the Context of Culture and Stakeholder Theory”, Accounting, Auditing and Accountability Journal, vol. 23, p. 868-889.

  • Porter, M.E., M.R. Kramer, 2011. Creating shared value: How to reinvent capitalism—and unleash a wave of innovation and growth. Harvard Business Review, vol. 84, issue 1, pp. 62-77.

  • Rogers, E.N., Innovation, Theory of, In International Encyclopedia of the Social & Behavioral Sciences, edited by Neil J. Smelser and Paul B. Baltes, Pergamon, Oxford, 2001, Pages 7540-7543.

  • Teece, D. J., 2010, Business models, business strategy and innovation. Long range planning, 43 (2), 172-194.

Contact Information

Dr. René P. Orij,

Weekly Overview

Week 1; Entrepreneurial Goals and Context; Introduction. Innovation, entrepreneurship, society and strategy. Chapters 1,2 and 3.
Week 2; Recognising the Opportunity, The innovation process, Organisations and innovation. Chapters 4, 5 and 6.
Week 3; Finding the Resources, The business case: risks and networks (to describe finances and marketing), chapters 7 and 8.
Week 4; Financial Intermezzo, Risk and the investment and financing plans, Separately developed syllabus.
Week 5; Developing the Venture, chapters 9 and 10.
Week 6; Creating Value; Intellectual property, growth and management, chapters 11, 12 and 13.
Week 7; The business Innovation Plan, Presentations, feedback and reflection.

Preparation for first session