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Entrepreneurial Thinking




Admissions requirements

The World of Entrepreneurs (100-level, offered in Block 3).


“Many great ideas have been lost because the people who had them could not stand being laughed at.”
— Anon

This course trains you how to become more effective in making decisions and getting things done through a series of assessments of values, assumptions and habits that will strengthen your empathetic, ethical and expressive qualities. The first part of each class focuses on analytical, ethical, and empathetic reflection, while the second part builds professional and personal skills. To be effective in school, work and private life, students must be able to exhibit a range of functional skills such as project planning, financial management, legal agreement and personal skills such as presenting, listening and negotiating. These skills will help you to navigate the complexities of life.

Weekly overview:

  1. Historic reference to the perception of the self. How to identify, reflect and act upon talents and pitfalls?
  2. Reflection of the development of use of time, from industrial to networked age. How to cope with pace, information, and unpredictability? Followed by a planning training
  3. Perceptions of value, and the development of the monetary system. What is money? A swap, illusion or power? Followed by a budgeting training
  4. History of the law and democracy. How to handle opinions, what is right and wrong? Followed by a legal training
  5. Stakeholder management. How to relate to others? Followed by a negotiation training
  6. Introduction to the human brain. What is empathy? Followed by a active listening training
  7. Reflection on language and the power of framing. How to become more persuasive? Followed by a presentation training

Course objectives

After completing this course you will be able to:

  • Explore new ways to handle pace, information, and unpredictability

  • Apply project management skills in individual and team environments

  • Connect traditional to new notions of entrepreneurial value

  • Use basic financial planning and tracking skills for projects

  • Integrate customers into cooperation and competition

  • Focus on critical elements in contracts and negotiations

  • Explore and use listening as a means of persuasion

  • Present stories using old and new media

  • Differentiate between appropriate negotiation strategies


Once available, timetables will be published here.


Class presentation (15%)
Essay assignment (30%)
Final presentation (15%)
Written exam (25%)
Participation (15%)


There will be a Blackboard site available for this course. Students will be enrolled at least one week before the start of classes.

Reading list

  • Ariely, Dan (2010). Predictably Irrational: The Hidden Forces That Shape Our Decisions. Harper Perennial

  • Coleman, J. (2015) Create a Conversation, Not a Presentation. Harvard Business Review

  • Dale, J. A (2003) Freire, Aristotle, Marx, And Sartre: A Critique Of The Human Condition

  • Gino, F, Mogilner, C. (2013) Time, Money and Morality, Psychological Science. SAGE

  • Saunders, E. G., (2013), How to Allocate Your Time, and Your Effort, Harvard Business Review

  • Scott, James C. (2012). Two Cheers for Anarchism: Six Easy Pieces on Autonomy, Dignity, and
    Meaningful Work and Play
    . Princeton University Press

  • Weiss, J. Donigian, A., Hughes, J. (2010) Extreme Negotiations, Harvard Business Review


This course is open to LUC students and LUC exchange students. Registration is coordinated by the Curriculum Coordinator. Interested non-LUC students should contact

Contact Sjoerd Louwaars (