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Management Fundamentals, Bachelor Edition



“Management Fundamentals, the Bachelor edition” is a 10-week full time course for 3rd year bachelor students who

  • wish or consider to pursue a career outside the domain of (fundamental) scientific research;

  • pursue a career in scientific research but wish to broaden their horizon e.g. having in mind later career opportunities that may require knowledge of fundamental business principles and training of managerial skills.
    The course introduces business principles and managerial skills with a focus on their application in science-based organizations. It has been set up based on what alumni and managers of science-based organizations perceive to be most important for science students.


The course is open for all 3rd year Bachelor students who are interested in management and business, and in particular in management and business in areas where science & technology are a source of business.
The maximum of 30 places in this course are primarily reserved for participants of the Minor Science & Research Based Business. Additional places may come available after August 15, 2016.
If you are interested in participating in this course as an elective, please fill in this form and check the box Management Fundamentals, Bachelor Edition. In addition, please notify us by sending an email to

Course goal and objective

The goal of the course is that upon graduation, students will be better able to find an organization and get a suitable position to start their career and be better able to function in a business environment.
The objective is that students will have developed sufficient insights, knowledge and skills in the fundamentals of management and business, and in particular also business that is science-based, to be able to reach that goal.

Course content

The programme starts with a week of introductory lectures and a business game followed by lectures, work groups and assignments in the areas of:

  • Strategy and Innovation

  • Strategic Marketing Management,

  • Financial Management,

  • Project Management.

Teaching method and participation

The core of this course consists of “practicals” in the form of both individual and group assignments (case analysis, essay and report writing), case discussions, presentations, etc. These “practicals” are linked to and deal with the formal knowledge which is in the books, readers and notes you need to study. A typical day involves reading a case, analyzing it, also based on knowledge provided in articles and books, with your group preparing an answer (short essay or powerpoint presentation) to deal with the case issues and then finally a full group case discussion conducted by the lecturer who will also elaborae further on the formal knowledge you can extract from the case.
In the final weeks, as part of a team you will prepare and present a business case and project charter.
Because the “practicals” are the basis for the learning in this course, participation in all sessions is mandatory.

Course schedule

This course starts September 5 and ends on November 12, 2016.
This is a FULL Time course (15 EC in 10 weeks time). Also, it it very much a hands-on course with lots of group work. So most of the days there is something to do that cannot be delayed or involves working together with fellow students. Most of the weeks, you will have one day “off”, in the sense that it is reserved for self-study. This may be subject to change but only if that is unavoidable, e.g. because of serious schedule issues of lecturers on the course.

Exams and Grading

There are four formal individual tests for which you need to reach passing level to get a grade for the course. In addition, assessment of the group work, case preparation, participation in case discussions and the final report and presentation to be delivered are part of the grade . The final (relative) grading of this course is based on a weighted average of the grades of all tests and assignments.

Course staff

Coordinating lecturer:
Dr. S. Jong, professor of Science Based Business

Lecturers (subject to change):

  • Strategy and Innovation: Simcha Jong

  • Strategic Marketing Management: Joe Goldiamond

  • Financial Management: Jan Kooiman

  • Project Management: to be announced


  • Tim Pathuis, course administration and grading of assignments


Mandatory literature (subject to change):

  • Winer, R.S.: Marketing management. 4th Edition. Pearson Prentice Hall, ISBN-13: 9780130387929.

  • Brealey R.A., Myers S.C. and A.J Marcus: Fundamentals of Corporate Finance. 7th edition, McGraw-Hill, ISBN-13: 9780071314749.

  • Harvard Business Essentials: Managing Projects Large and Small: The Fundamental Skills to Deliver on Cost and Time
    by Harvard Business School Press (Compiler), Harvard Business Review (Editor)

  • Additional material: readers, cases, lecture hand-outs, articles.


Mandatory literature (subject to change):

  • Winer, R.S.: Marketing management. 4th Edition. Pearson Prentice Hall, ISBN-13: 9780130387929.

  • Brealey R.A., Myers S.C. and A.J Marcus: Fundamentals of Corporate Finance. 7th edition, McGraw-Hill, ISBN-13: 9780071314749.

  • Additional material: readers, cases, lecture hand-outs, articles.

Please consult the course management before purchasing books


For each Managemnt Fundamentals course a separate blackboard space is created in which the students are enrolled by the course coordinator. Lecture notes, assignments, important announcements etc can be found there.


This course is organized by Science Based Business