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Entrepreneurial Production




Admissions requirements

Prerequisite: Business Model Generation (100-level course in the “Doing” track), or permission of instructor


“If it’s a good idea, go ahead and do it. It is much easier to apologise than it is to get permission.” — Grace Hopper, computer scientist (1906–92)

This course applies the business modeling ideas from Course 3. Student teams will build, execute, evaluate and redesign Minimum Viable Products (MVPs) over several iterations. (“Product” can mean a business or social good or service.) The process begins with an initial idea based on assumptions, tests that idea against reality, and then uses feedback to improve the MVP. Feedback will come from internal discussions as well as the crowdfunding campaign. Project execution is challenging due to uncertainties over people, processes and resources, but setbacks provide learning opportunities. Students will emerge with experience in working together and developing robust business strategies for operating in the appropriate “market.”

Course objectives

After completing this course you will be able to:

  • Explain lean start-up and agile working methods

  • Build MVPs for products or services

  • Redesign your MVP for a new iteration

  • Explain an MVP’s value to potential clients and backers

  • Compare your MVP, via cost and value, to competitors

  • Evaluate the value and impact of your start-up

  • Reflect on interdisciplinary team experiences


Once available, timetables will be published here.

Mode of instruction

The course is taught through two-hour seminars. Students will be expected to participate in both large and small group discussions and present and defend their ideas within an academic settings. The instructor will facilitate and ensure the efficient running of the discussion, but students are responsible for its quality. Required reading must be read in advance of class.

  • Participation (15%)

  • Individual presentations: (2 × 10%)

  • Group presentation (15%)

  • Group report (30%)

  • Individual final exam (20%)

NB: Plagiarism software will be used to assess written assignments.


There will be a Blackboard site available for this course. Students will be enrolled at least one week before the start of classes.

Reading list

Sirolli, Ernesto (1999). Ripples from the Zambezi: Passion, Entrepreneurship, and the Rebirth of Local Economies. New Society Publishers


This course is open to LUC students and LUC exchange students. Registration is coordinated by the Curriculum Coordinator. Interested non-LUC students should contact


David Zetland (
Leiden University College, Room 4.37
Faculteit Campus Den Haag