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Entrepreneurship and Innovation


Admission requirements

Admission is conditional on submission for the minor Entrepreneurship for Society
A knowledge of Dutch is not necessary. You should have obtained your propedeuse before starting this minor.


This course helps you to get a better understanding of entrepreneurship and innovation in the global context, and how to synthesize and apply that information to a local challenge.

This course gives you knowledge about entrepreneurship as an interdisciplinary field of research. It provides insight in the trends and concepts in contemporary entrepreneurial and innovation driven organisations. The aim is that you as a student are be able to understand the multilevel aspects of a challenge, connecting global trends to local challenges. You will learn how contemporaty developments leverage new opportunities such as big data, community, the crowd and accelerating technologies. You are introduced to a new type of organizational structure that is emerging, one that is able to scale at unimaginable rates. In this course your team is assigned to synthesize a global purpose, and develop it into a local start-up.

Course objectives

After this course you will be able to:

  • study contemporary theories in entrepreneurship and innovation

  • assess tools used for the process of innovation

  • reflect on practices used in starting an enterprise

  • report on your study, assessment and reflection of entrepreneurship and innovation

  • develop a value proposition

  • create a business model canvas

  • develop a business concept

  • test your assumptions on the street


Sep 12/ 10h-13h: Introduction to Entrepreneurship and Innovation
Sep 19/ 10h-13h: Innovation theory and methods
Sep 26/ 10h-13h: Business innovation strategies
Oct 3/ 10h-13h: Effective start-up teams
Oct 10/ 10h-13h: Assumptions and biases
Oct 17/ 10h-13h: Business Model Generation
Oct 23/ 10h-13h: Systems of innovation

Mode of instruction

Interactive lectures and workshops

Course Load

This is a rough breakdown of the course load:

  • 21 hours are spent on attending lectures and workshops;

  • 21 hours are spent on preparing for the lectures;

  • 8 hours to write an individual essay;

  • 16 hours to write a group report.

Assessment method

Assessment and grading method:

  • Individual essay assignment 60% of final grade

  • Group report 40% of final grade

  • Obligatory attendance of the seminars (Pass or Fail)

  • Rounding off grades to 0,5 decimales is subject to class participation.



Reading list

  • Drucker, P. F. (1994). “The age of social transformation.” Atlantic Monthly 274(5):53-70.

  • Johansson-Sköldberg, Ulla et. al (2012). “Design Thinking: Past, Present and Possible Futures.” Creativity and Innovation Management 22(2):121–146

  • Mitchell, R.K., B.R. Agle and D.J. Wood, 1997, “Toward a Theory of Stakeholder Identification and Salience: Defining the Principle of Who and What Really Counts”, Academy of Management Review, vol. 22, no. 4, pp. 853-886.

  • Monarth, H. (2015) The Irresistible Power of Storytelling as a Strategic Business Tool. HBR

  • Scott, S. (2012). Creating Powerful Online Videos, The Crowdfunding Bible: How to Raise Money for Any Startup, Video Game or Project.

  • Cusumano, M. A., & Gawer, A. 2002. The elements of platform leadership. MIT Sloan Management Review, Spring: 51-58.

  • Tiwana, A., Konsynski, B., & Bush, A. A. 2010. Platform evolution: Coevolution of platform architecture, governance, and environmental dynamics. Information Systems Research, 21(4): 675-687.

  • Adner, R. 2012. The wide lens: A new strategy for innovation. U.S.A: Portfolio/Penguin.


You have to register for both the minor and the course in Usis. Registration for this course only is not possible.


Sjoerd Louwaars


This course is part of the minor Innovation, Co-creation and Global Impact. You can only take the course as part of this minor.