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NTV3: Business Planning


Admission requirements



In the course New Technology Ventures: Business Planning you will be part of a team of three to five students that develops a business plan for starting a new technology-based company. The business plan will be based on realistic science and technologydriven ideas or inventions. You will be required to reach out and approach outside parties to acquire information on markets, customers and competitors. In the plenary sessions, the progress with regard to the various business plans is discussed and topics to be dealt with next will be introduced. In between the sessions, teams are required to work on the development of the business plan, which will also include group assignments to be handed in. A guide and papers on business planning will enhance your understanding of the start-up process you are experiencing. Next to the plenary course sessions, teams will have individual feedback and coaching sessions. In the final session, you will present your plan to a jury of experienced business professionals.

This course is intended for anyone interested in working as an entrepreneur, manager, consultant, analyst, or investor. Moreover, the course will provide an analytical background for scientists, engineers and medical doctors with an interest in the industrial aspects of their academic work. The course emphasises small-scale, interactive teaching that focuses on real-life case studies.

Topics covered:
This course provides students training in the use of concepts and frameworks related to the lean start-up methodology, hypothesis-based entrepreneurship, business model generation, industry and market analysis, value proposition design, technology and product development, marketing and sales strategy, pricing, distribution, management, organization, the business system, pro forma financial statements and proposals to investors.

Course objectives

The overarching learning outcome is the ability to design and write a business plan. In particular, at the end of the course students will have enhanced their ability to:

  • analyse the market opportunities of a technology;

  • design the strategy and business approach for a new technology venture;

  • create a coherent plan for product development, marketing and sales;

  • plan the set-up of the company;

  • develop a realization schedule and formulate the key risks involved;

  • prepare the financial planning for the starting years of the company.


Semester 1:

  • Course: Monday, Wednesday and Friday 14:00 – 17:00 hrs, October 9th – November 10th 2017

  • Exam: 14:00 – 17:00 hrs, November 3rd 2017

  • Presentations: 14:00 – 17:00 hrs, November 10th 2017

Mode of instruction

The course emphasises small-scale, interactive teaching that focuses on real-life case studies. Students will be debriefed, in hindsight, on what really happened.

Course Load

13 seminars of 2 to 3 hours
Written business plan
Presentation business plan

Assessment method

Written business plan and business plan presentation (30%), planning process (30%) and individual performance (40%).



Reading list

A study pack with course readings and case studies will be provided at the start of the course.


Students can register for the course in uSis. Click here for instructions.

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