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Entrepreneurial Production




Admissions requirements

Business Modeling or permission of instructor.


“If it’s a good idea, go ahead and do it. It is much easier to apologise than it is to get permission.” — Grace Hopper, computer scientist (1906–92)

In this 200-level course student teams will build, market, evaluate and improve their Minimum Viable Product (MVP) over several iterations. ("Product" can mean a business or social good or service.) The process begins with an initial idea based on assumptions, tests that idea against reality, and then uses feedback to improve the MVP. Feedback will come from internal discussions as well as the crowdfunding campaign. Project execution is challenging due to uncertainties over people, processes and resources, but setbacks provide learning opportunities. Students will emerge with experience in working together and developing robust business strategies for operating in the appropriate "market."

Course objectives


  • uild MVPs for products or services; redesign your MVP for a new iteration; explain an MVP's value to potential clients and backers; and compare your MVP, via cost and value, to competitors

  • Evaluate the value and impact of your start-up


  • Explain lean start-up and agile working methods

  • Reflect on interdisciplinary team experiences


Once available, timetables will be published here.

Mode of instruction

The course is taught through two-hour seminars. Students will be expected to participate in both large and small group discussions; present and defend their ideas within an academic setting; and take part in group projects. The instructor will facilitate and ensure the efficient running of the discussion, but students are responsible for its quality.


Participation: 15% (continuous weeks 1-7)
Individual presentations: 2 x 10% (due weeks 2 and 3)
Group presentation: 15% (due week 7)
Group report: 30% (due reading week)
Individual final exam: 20% (due reading week)


There will be a Blackboard site available for this course. Students will be enrolled at least one week before the start of classes.

Reading list

Sirolli, Ernesto (2012). How to Start a Business & Ignite Your Life: A Simple Guide to Combining Business Wisdom with Passion . Square One Publishers


This course is open to LUC students and LUC exchange students. Registration is coordinated by the Education Coordinator. Interested non-LUC students should contact


Dr. T.C. van der Spek