This course is all about business decision-making. An online business game will be played in which you will compete as part of a team in a simulated business environment with the aim of increasing company value and becoming the market leader. During the game you will learn about financial statements, ratio analysis, investment decisions, and how business decisions impact performance. You will practice strategic thinking by preparing SWOT analyses, creating a mission statement, and setting long-term objectives. You will identify market segments, and carry out competitive analysis to establish how you can make your company ‘different’. In doing so, you will learn about leadership, and how it differs from management. In addition to playing an online business game, you will discuss real-world (Harvard) case studies, apply theoretical knowledge to real-world competitive business issues, and reflect on academic research papers to learn about basic concepts, theories, and frameworks in strategy, marketing, accounting, and human resource management. During the course both business and social entrepreneurship perspectives will be reviewed.
The learning objectives are of this course are:
To improve your business acumen;
To enhance your strategic thinking;
To increase your understanding of financial statements and analysis;
To distinguish between leadership and management.
Once available, timetables will be published here.
Mode of instruction
Each week starts with an interactive lecture about a key business decision topic. It contains an explanation of the applicable course material covering textbooks and academic research. It also gives you the opportunity to apply theoretical knowledge to real-world competitive business issues. In a workshop mode of teaching the second session of the week focuses on the (Harvard) case study discussion and the business simulation game. To play the online simulation game in class you(r team) will need a laptop. Required reading must be read in advance of class.
Participation weekly, 15%
Group assignment, 20%
Individual assignment, 20%
Group report, 25%
Individual exam, 20%
There will be a Blackboard site available for this course. Students will be enrolled at least one week before the start of classes.
All learning materials will be provided via Blackboard.
This course is open to LUC students and LUC exchange students. Registration is coordinated by the Curriculum Coordinator. Interested non-LUC students should contact firstname.lastname@example.org.
Prof. Jean-Pierre van der Rest