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Innovating Health and Well-being through Entrepreneurship


Deze informatie is alleen in het Engels beschikbaar.

Admission requirements

This course is an (extracurricular) Master Honours Class aimed at talented Master’s students. Admission will be based on academic background, GPA and motivation.


During this course, students in multidisciplinary teams will work on innovative business ideas to address challenges that aim to address health and wellbeing. These challenges will be provided by profit and non-profit organisations, such as insurance companies, pension funds and local government. The participants’ innovations should aim to further health and wellbeing. The participants are expected to create lifestyle solutions that contribute to health and wellbeing while using co-creation, design thinking, and rapid prototyping.

To enable participants to achieve this, they receive inspirational lectures about, e.g., changes in healthcare, lifestyle and prevention, healthy living, and wellbeing, as well as workshops on creativity, innovation, business modelling, and value proposition. Guided working groups will develop their innovation skills and their proposed solution. Participants co-design, validate and test ideas at each stage with prospective consumers.
Uniquely, by the end of this course, participants will have gone through all phases of a real-world innovation trajectory and they will have acquired the necessary skills- and knowledge-set to start entrepreneurial activities in health care.

Course objectives

Upon successful completion of this course, students will:

  • have gained scientific insights about chronic disease, prevention and lifestyle interventions, and wellbeing in health care

  • have gathered basic understanding of the innovation cycle for need-driven ideation and what this means in the context of health care (design thinking)

  • have practiced the innovation cycle according to a design-thinking cycle

  • have experienced comprehensive learning on developing a user-centric, demand-driven idea, validated by co-creation and repetitive interviews

  • have gone through development and manufacture methods (rapid prototyping) for iterative prototyping

  • be able to prepare a basic sustainable business model using business methods (business model canvas, value proposition canvas) for sustainable and market driven business cases

  • have learned soft-skills (presenting, pitch training, leadership and management) to communicate with stakeholders, investors and business partners


This course runs from 19 March until 25 June on Thursdays, 18:00/19:00-21:00 (with the exception of 7, 21 and 28 May). The excursion is planned on 29 May from 12:30 until 16:30.

Update: see new schedule below


PLNT, Langegracht 70 Leiden


The program will look as follows:

Week 15, Thursday 9 April, 18:00-21:00 hrs class, 8 hrs self-study/teamwork

  • 3 hrs: 0.5 course overview (L), 0.5 challenges (L), 1.0 understand the challenge (P), 1.0 lifestyle & prevention (L)

  • 8hrs: read articles, understand challenge

Week 16, Thursday 16 April, 19:00-21:00 hrs class, 8 hrs self-study/teamwork

  • 2 hrs: 1.0 healthy living & healthy ageing (L), 1.0 wellbeing (L)

  • 8 hrs: read articles, understand context challenge

Week 17, Thursday 23 April, 19:00-21:00 hrs class, 9 hrs self-study/teamwork

  • 2 hrs: 1.5 expert interviews (S), 0.5 make story from expert interviews (P)

  • 9 hrs: prepare interviews, read articles

Week 18, Thursday 30 April, 19:00-21:00 hrs class, 9 hrs self-study/teamwork

  • 2 hrs: 1.0 design thinking (L), 1.0 innovation (L)

  • 9 hrs: assignments design thinking and innovation

Week 19, Thursday 7 May, 19:00-21:00 hrs class, 10 hrs self-study/teamwork

  • 2 hrs: 1.5 user interviews (S), 0.5 make story from user interviews (P)

  • 10 hrs: prepare interviews, read articles

Week 20, Thursday 14 May 19:00-21:00 hrs class, 7 hrs self-study

  • 1,5 hrs: 1.0 how to present (L), 0.5 ideate & prototype (P)

  • 4 hrs: excursion to organisation (E)

  • 7 hrs: ideate & prototype

Week 21, Thursday 21 May, 18:00-21:00 hrs class, 9 hrs self-study/teamwork

  • 3 hrs: 1.0 persona (L), 0.5 prepare test with users (P), 1.5 test with users (S)

  • 9 hrs: 3.0 create persona, 6.0 process test results & e-learning

Week 22, Thursday 28 May & Friday 29 May, 18:00-21:00 hrs class, 10 hrs self-study/teamwork

  • 3 hrs: 1.0 business model canvas (L), 1.0 value proposition canvas (L), 1.0 present prototype (P)

  • 9 hrs: 6.0 prepare presentation protoype, 3.0 work on BMC and VPC

Week 23, Thursday 4 June, 19:00-21:00 hrs class, 10 hrs self-study/teamwork

  • 2 hrs: 1.0 adapting your business (L), 1.0 challenge and change BMC (P)

  • 10 hrs: work on BMC and VPC

Week 24, Thursday 11 June, 18:30-21:00 hrs, 9 hrs self-study/teamwork

  • 2,5 hrs: 1.5 hrs storytelling (L), 1.0 check BM with experts (S)

  • 9 hrs: update BMC and VPC, work on prototype

Week 25, Thursday 18 June, 19:00-21:00 hrs class, 8 hrs self-study/teamwork

  • 2 hrs: 1.0 presentation workshop (P), 1.0 work on prototype (P)

  • 8 hrs: work on final (individual) assignment

Week 26, Thursday 25 June, 18:00-21:00 hrs class, 6 hrs self-study/teamwork

  • 3 hrs: 1.0 pitch presentation rehearsal (P), 2.0 pitch presentations (P)

  • 6 hrs: work on final (individual) assignment

(L: lecture; P: practical; S: seminar; E: excursion)

Course load

This course is worth 5 ECTS, which means the total course load equals 140 hours.

  • Lectures: 11.5 lectures of 1 hour (11.5)

  • Seminars: 4 seminars of 1.5 hours (6)

  • Excursion: 1 excursion of 4 hours (4)

  • Practical work: 10.5 hours (10.5)

  • Self-study/teamwork: 108 hours


The assessment methods will look as follows:

  • 10% Participation (assessed continually in lectures, practicals, seminars and excursions)

  • 10% Interim report on innovation process

  • 10% Presentation prototype

  • 20% Final pitch-presentation of business model

  • 50% Final assignment (business model): paper of 3000 words

It is not required to successfully complete all partial exams in order to pass this course. Students are allowed to compensate a ‘fail’ (grades up to and including 5.0).

Blackboard and uSis

Blackboard will be used in this course. Students can register for the Blackboard page one weeks prior to the start of the course.

Please note: students are not required to register through uSis for the Master Honours Classes. Your registration will be done centrally.

Reading list

  • Drucker PF (2007). Innovation and Entrepreneurship: Practice and Principles.

  • Blank SG & Dorf B (2012). The startup owner's manual: the step-by-step guide for building a great company. Pescadero: K&S

  • Brown T (2008). Design thinking. Harvard Business Review, 86(6), 84-92.

  • Brow, T (2009). Change by design: how design thinking transforms organizations and inspires innovation. New York: Harper

  • Coughlin JF (2010). Understanding the Janus face of technology and ageing: implications for older consumers, business and society. International Journal of Emerging Technologies and Society, 8(2), 62-67.

  • Drucker PF (2007). Innovation and Entrepreneurship: Practice and Principles.

  • McCormack B, Borg M, Cardi S, Dewing J, Jacobs G, Janes N, Karlsson B, McCance T, Mekki TE, Porock D, van Lieshout F & Wilson V (2015). Person-centredness - the 'state' of the art. International Practice Development Journal, 5 (Suppl.1), 1-15.

  • Fox J. (2012). The economics of Wellbeing. Harvard Business Review, 1.

  • Huijg JM, van Delden AEQ, van der Ouderaa FJG, Westendorp RGJ, Slaets JPJ, Lindenberg J (2017). Being active, engaged, and healthy: older persons’ plans and wishes to age successfully. The Journals of Gerontology Series B: Psychological Sciences, 72, 228-236.

  • Martin R (2009). The design of business: why design thinking is the next competitive advantage. Boston Mass.: Harvard Business Press.

  • McDonagh D & Formosa D (2011). Design for everyone, one person at a time. In: Kohlbacher F & Herstatt C (2011). The Silver Market Phenomenon, 91-100.

  • Osterwalder A & Pigneur Y (2010). Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. Hoboken: Wiley.

  • Sanders EBN & Stappers PJ (2008). Co-creation and the new landscapes of design, CoDesign, 4(1), 5-18 .

Other literature will be announced in class or via Blackboard.


Enrolling in this course is possible from 3 up to and including 16 February 2020 through the Honours Academy. The registration link will be posted on the student website of the Honours Academy.


Lex van Delden, PhD
Leyden Academy on Vitality and Ageing
Rijnsburgerweg 10
2333 AA Leiden