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Business Game


Admission requirements

Required course(s):


Recommended course(s):



This course is all about business decision-making. An online business game will be played in which you will compete as part of a team in a simulated business environment with the aim of increasing company value and becoming the market leader. During the game you will learn how to use financial statements and how business decisions impact financial and operational performance. You will practice strategic thinking by working on long-term objectives. You will identify market segments, and carry out competitive analysis to establish how you can make your company ‘different’. In doing so, you will learn how leadership, entrepreneurship, and strategy are interrelated. In addition to playing an online business game, you will discuss real-world (Harvard) case studies, apply theoretical knowledge to real-world competitive business issues, and reflect on academic research papers to learn about basic concepts, theories, and frameworks in business decision-making.

Course Objectives

The learning objectives are of this course are:

  • To improve your business acumen;

  • To enhance your strategic thinking;

  • To increase your understanding of promotional pricing;

  • To link tactical with operational decisions.


Timetables for courses offered at Leiden University College in 2020-2021 will be published on this page of the e-Prospectus.

Mode of instruction

Each week starts with an interactive lecture about a key business decision topic. It contains an explanation of the applicable course topics covering academic insights and research. In a workshop mode of teaching the second session of the week focuses on a (Harvard) case study discussion and the business simulation game. This gives you the opportunity to apply theoretical knowledge to real-world competitive business issues.

Assessment Method

Participation weekly, 15%
Group assignment, 20%
Individual assignment, 20%
Group report, 25%
Individual exam, 20%

Reading list

There is a Brightspace site available for this course. Students will be enrolled at least one week before the start of classes. All learning materials will be provided on this site.


Courses offered at Leiden University College (LUC) are usually only open to LUC students and LUC exchange students. Leiden University students who participate in one of the university’s Honours tracks or programmes may register for one LUC course, if availability permits. Registration is coordinated by the Education Coordinator,


Prof. Jean-Pierre van der Rest (Department of Business Studies, Leiden Law School)

Secretary (Business Studies): Drs. Ellen van Weely (
Mrs. Lisette van der Zalm (