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Fine Arts. Graphic Design: Conducting Narratives


Entrance requirements

Participation in the admission for Graphic Design: Conducting Narratives consists of writing a motivation letter and compiling a portfolio. These two documents must be uploaded before 1 June Osiris. If these are of sufficient quality, the student is invited for the second round. This consists of an online admission interview with the lecturer.
At the end of August you will be informed whether you are invited for the admission interview.
The application deadline is 1 June 2022
The online admission interview for Graphic Design: Conducting Narratives will take place June 7, 2022

More information about the entrance requirements of Graphic Design: Conducting Narratives:

Practicum Artium electives are a one-year programme organised by the Academy of Creative and Performing Arts (ACPA), a collaboration between Leiden University, the Royal Academy of Art and the Royal Conservatoire.

Students show a portfolio/body of work before entering the course. This portfolio should be digitally uploaded during the registration process. Although it might come in handy, the students taking Graphic Design: Conducting Narratives do not need to have any knowledge of the usual software such as the Adobe Creative Suite. Please also note that aside from some small example tutorials, designed to fit specific assignments, this course will not focus on teaching you Adobe Creative Suite or other graphic design software.
Your portfolio should consist of a minimum of 10 pages, demonstrating a talent or visualising thoughts and ideas into a formal language: images in all kinds of shapes and sizes, as well as into text and words. Skills and interests can include drawing, writing, organising of text and image, letter drawing, painting, editing, performing, photographing, filming, creative coding, modelling, thinking in a series — whether they concern pages of a book or frames of a movie. Above all, students are required to demonstrate an interest in the world around them, enter the course with a open mind for feedback of fellow classmates and the teacher and feel highly motivated to learn how to speak visually.
In addition to the portfolio, students send in a motivation letter of max. 500 words. in which they explain why they would like to participate in Graphic Design: Conducting Narratives.

In addition to the portfolio, students send in a motivation letter of max. 500 words. in which they explain why they would like to participate in Graphic Design: Conducting Narratives.


In this course students learn how to conduct narratives through assignments given in class. We learn, through graphic design, typography and photography amongst other skills, to develop coherent and compelling (visual) narratives that convey your ideas to a viewer/reader.

Learning objectives

In this course you will be challenged to find your own perspective in approaching content provided to you, you will learn how to approach graphic design from an editorial perspective and you will find (the beginnings of) your own interest and voice to communicate in intriguing visual form. All of this will be exercised through hands-on assignments using different digital/analogue techniques such as collage, riso-printing, screen-printing, image editing, poster design and publication design. This course encourages material development over digital intervention as a way to come to new and surprising visual languages. Use of all KABK’s workshop facilities is supported. The course ends with an exhibition.
If you are intersted in viewing the works of this year's students, please visit the online exhibition Reef of Art here.


Interview: 7 June 2022 **** The date of the entrance exam is not negotiable.**** Lessons: Monday from 18:30 – 21.00 hrs. Period: This course takes place during the full academic year. 14 lessons in Semeser 1, and 14 lessons in Semester 2. Start date: first week of September 2022. Location: KABK, Prinsessegracht 4, Den Haag. The lessons will take place physically, depending on the corona measures in place. Room: t.b.a.

Mode of instruction

Seminars with individual guidance and class crits.

Mode of assesment

Attendance to the lessons is mandatory for 80% Individual assessment of work at the end of the course. At the end of the course there will be an exhibition. Participation in that is required.


All applicable materials and tools, computer hardware and software, magazines, books and audiovisual means.


Liza Swaving


NB: This course is NOT available in Usis. Registration 15 April - 1 June 2022 To register, visit


This course is part of Practicum Artium. These courses are exclusively intented for students of Leiden University.

For other courses in the domains of fine arts and music, please visit: Elective courses music and fine arts