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The Art of Applying Psychology (AoAP)


Entry requirements

Only open to Master’s students Psychology with specialisation Applied Cognitive Psychology


The module consists of five parts:

  • Research design: students practice designing projects to address and solve real-world problems in efficient ways by combining scientific rigor with pragmatic realism.

  • Proposal writing: students practice the writing of project proposals with an eye on the fit to funding schemes and the policies of funding agencies, public opinion and other important aspects of the funding process.

  • Budgeting: students practice the planning of successful applied projects, the estimation of costs and the setting up of realistic budgets.

  • Presentation: students practice to present their project plans and projects in appealing and advertising ways and to sell their ideas to funding agencies.

  • Students will participate in meetings with real-life stakeholders from the field of the chosen topic to gather feedback on their work

Course objectives

At the end of the course the MA student can:

  • apply (cognitive) psychology to a real-world problem

  • calculate the budget of a project to attract investors

  • interface with real-world stake-holders and investors

  • prepare a written proposal for investors

  • deliver a presentation to potential investors


For the timetable of this course please refer to MyTimetable



Students must register themselves for all course components (lectures, tutorials and practicals) they wish to follow. You can register up to 5 days prior to the start of the course.


You must register for each exam in My Studymap at least 10 days before the exam date. You cannot take an exam without a valid registration in My Studymap. Carefully read all information about the procedures and deadlines for registering for courses and exams.

Exchange students and external guest students will be informed by the education administration about the current registration procedure.

Mode of instruction

The course consists of 8 2-hour working lectures, 8 2- hour seminar session and 1 4-hour presentation of the final group assignment.

Assessment method

Assessment based on active participation in the program, application of the theory in a ‘real life project’, project execution, formal report, presentation to external party (30%) and a written exam (70%).

The Institute of Psychology follows the policy of the Faculty of Social and Behavioural Sciences to systematically check student papers for plagiarism with the help of software. All students are required to take and pass the Scientific Integrity Test with a score of 100% in order to learn about the practice of integrity in scientific writing. Students are given access to the quiz via a module on Brightspace. Disciplinary measures will be taken when fraud is detected. Students are expected to be familiar with and understand the implications of this fraud policy.

Reading list

Johnson-Sheehan, R. (2007). Selected chapters from Writing Proposals. Longman Publishers ISBN-13: 9780205583140 will be made available

Supplemental reading material to be announced during the course.

Contact information

Prof. Dr. Jop Groeneweg