Description
This course deals with the political dimension of visual communication in China. The course approach is topical: students will first be introduced to various theories concerning communication practices and the analysis of visual materials. They will then analyze specific visual media genres, ranging from TV drama series, news broadcasts, and talk shows, to staged events such as the Beijing Olympics Opening Ceremony. Students will explore how various forces (social, political, economic) interact to create the various visual media contents, and what political messages such media products and media events relay to the audiences.
Teaching method
Seminar
Admission requirements
There are no official entry requirements for students wishing to take this module. Experience with media analysis will be helpful, and students are encouraged to take the Semester 1 course “Political Language and Discourse in Modern China”, however students with no previous exposure to visual political analysis will be able to acquire the necessary knowledge throughout the course.
Course objectives
Participants in this course will acquire the following:
An understanding of theories dealing with visual political communication processes (including discourse analysis and semiotics).
The ability to relate visual materials content to its production, distribution, and reception.
The capacity to prepare multi-level media products such as television drama series for detailed visual analysis and presentation, for instance by creating transcripts, shot protocols, and shot graphics.
A toolbox of methods to identify and analyze political themes, such as security, welfare, or national identity, in multi-media material.
Course load
The work-load for this course will roughly be as follows:
Seminar time: 24 hours
Reading and course work: 76 hours
Writing the final paper: 40 hours
Total: 140 hours
Required reading
The general required reading will be provided throughout the course. A recommended introduction available at the Sinology library is:
- Zhu, Ying & Berry, Chris (eds.) (2008), TV China : A Reader on New Media, Bloomington : Indiana University Press.
Test method
In order to pass this course, the following will be required of the participants:
Regular written and oral course assignments (40% of final mark).
Research paper (60% of final mark).
Regular, punctual attendance, thorough preparation of reading material, and continuous course participation are also expected.
Time table
Check the departmental website for time and location.
Contact
For questions or additional information please contact your study coordinator, or the lecturer:
Florian Schneider
Office Location: Arsenaal 009
Email: f.a.schneider@umail.leidenuniv.nl
Phone: +31 (0)71 527-2544
Registration
Through U-TWIST, see ‘Aanmeldprocedures voor colleges en tentamens’
Blackboard
The module will make use of blackboard for course communication, general course proceedings, and information on reading material as well as assessment criteria.
Remarks
None