This course aims to develop analytical skills in the area of strategy development in the business world. Integrating the specialist perspectives of operations, marketing, human resources and finance, this course takes a holistic perspective on what explains superior performance of a business. In this course, you learn to understand the processes and contexts that influence strategic positioning and corporate development. You will develop a thorough understanding of the academic and business research underpinning as well as learn about and apply the latest practical consultancy methods.
Concepts, case studies and material based on current business events allow for special emphasis on the generation of new insights and practical approaches. Part of the material is specifically selected on issues in the IT-Business relationship and its relevance to the ICT in Business context.
By the end of the course, the student should be able to:
- Describe and explain the process of setting an overall strategy for the enterprise, exemplified with recent cases from the business world and eminent academic papers and concepts
- identify strategic opportunities, describe business contexts and critically evaluate strategies of existing companies and public organizations
- understand the relevance of external factors on strategy formation and implementation
deal with ambiguity and paradox inherent to strategy
- The use of case studies, illustrations from current business events, and interactive settings, will create awareness of how leading international businesses are confronting and resolving the trade-offs related to strategic management.
The schedule can be found on the LIACS website
Detailed table of contents can be found in blackboard.
Mode of instruction
10 lectures (3 hours per lecture).
Cases will be supplemented by occasional lectures, videos, and in-class exercises. Selected work of individuals and groups and presentations will showcase rigorous and relevant analyses.
You are also expected to participate actively in class discussion.
There is one major written assignment which serves as the final exam. Details on the assignment will be provided in class, but completion does require a deep understanding of the strategy concepts and extensive practice in the application of theory to a business situation. The best preparation is class participation. The deadline for this assignment will be 2 weeks after finishing of the lectures.
The course grade will be computed as follows (grades above 9 will require exceptional work):
Class Attendance Participation – 10%
Homework (tests) – 15%
Interim Papers & presentations – 30%
Final Paper – 45%
Required textbook: De Wit, Bob & Meyer, Ron, Strategy: Process, Content, Context 4th edition, South Western Cengage Learning, 2010 ISBN: 978-4080-1902-3.
Blackboard access is essential as of first lecture.
Signing up for classes and exams
You have to sign up for classes and examinations (including resits) in uSis. Check this link for more information and activity codes.
There is a limited capacity for students from outside the master ICT in Business. Please contact the Programme Co-ordinator.
Programme Co-ordinator ms. Judith Havelaar LL.M