Entry requirements
Only open to master’s students in Psychology with specialisation Economic and Consumer Psychology.
Description
This course offers a psychological perspective on communication in an economic and consumer psychology setting—such as health, sustainability, or prosocial behaviour. We will cover insights from (economic and consumer) psychology and communication science using a blended learning approach: In lectures, students will learn psychological principles of persuasion, effective communication strategies, and (new) media effects. In workgroups, students will use this knowledge to develop a theory-based persuasive message (e.g., poster, video) and communication strategy (e.g., what to communicate to whom, when, where). At the end of the course, students hand in a report with the theory-based reasoning for their persuasive message and communication strategy, including a plan to measure its effectiveness. In addition, there will be an exam testing the knowledge about basic principles of the psychology of media and communication.
Course objectives
On completion of the course, the students:
Have knowledge about the basic principles of the psychology of effective communication;
Have knowledge about different media effects, including new media;
Know how to apply this knowledge to predict the effectiveness of concrete messages;
Know how to apply this knowledge to create a communication strategy for a non-commercial economic psychology case; and
Know how to measure the effectiveness of a strategy.
Timetable
For the timetables of your lectures, work groups and exams, please select your study programme in:
Psychology timetables
Registration
Course
Students need to enroll for lectures and work group sessions.
Master’s course registration
Examination
Students are not automatically enrolled for an examination. They can register via uSis from 100 to 10 calendar days before the date. Students who are not registered will not be permitted to take the examination.
Registering for exams
Mode of instruction
Five lectures and 5 work group sessions:
Lectures: to cover the relevant literature
Work group sessions: to work on the persuasive message and media strategy (attending all meetings is mandatory)
Assessment method
Exam on the basic knowledge about effective communication and media effects (50% of final grade)
Grade of the persuasive message and communication strategy (50% of final grade)
Final grade should be at least a 6.0:
Exam should be 5.5 or higher
Grade for persuasive message and communication strategy should be a 6.0 or higher
The Faculty of Social and Behavioural Sciences has instituted that instructors use a software programme for the systematic detection of plagiarism in students’ written work. In case of fraud disciplinary actions will be taken. Please see the information concerning fraud.
Reading list
Buunk, A.P. & Van Vugt, M. (2013). Applying Social Psychology: From problems to solutions. Los Angeles: SAGE Publications.
Recommended reading before the start of the course: Cialdini, R.B. (2007). Influence. The Psychology of Persuasion. New York: Collins.
Additional literature: To be announced
Contact information
Dr. Marret Noordewier
m.k.noordewier@fsw.leidenuniv.nl