Due to the Corona virus it is unclear how the programmes will take place. For the latest news please check the course page in Blackboard/Brightspace.


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Creating a Start-up 1


Admission requirements

Admission is conditional on submission for the minor Innovation, Co-Creation and Global Impact
A knowledge of Dutch is not necessary. You should have obtained your propedeuse before starting this minor.


The goal of this course is to create (the first elements of) your own start-up. To work on this group-wise, you will be matched based on complementary skills and expertise with other students. Your team will identify societal challenges, choose one of these as a focus for your start-up, analyse causes, concerns and needs related to these challenges, select (a) target group(s) for your business, and develop a product and/or service concept that enables the target group(s) in dealing with the challenge of your focus. With this knowledge your team develops a business plan and sets up a crowdfunding campaign. The aim is to develop a Minimum Viable Product (MVP) over several iterations. The MVP can be considered an iterative action learning experience for your start-up initiative. MVPs help your team to improve ideas before full deployment, based on testing the initial design of your product or service. All teams have to deal with the challenge of designing a sustainable business model. We train you on being flexible to change your position and perspective, which is useful for optimization of your concept based on testing and changing contexts or conditions. However, we also train you to balance this adaptability with being confident about your idea, to convince the market and make your business a success.

Course objectives

After this course you will be able to

… develop a persuasive story for a project
… create a crowdfunding page
… make a communication strategy
… test your assumptions with a crowd
… assess your own qualities and pitfalls
… reflect on taking part in an interdisciplinary team
… report on your personal learning objectives for becoming more effective
… present the analysis, definition, value proposition and framing of your start-up


Sept 15/ 10-13h: Introduction.
Sep 22/ 10-13h: Agile project management and teamwork.
Sep 29/ 10-13h: Stakeholder analysis and interest mapping.
Oct 6/ 10-13h: Ideation.
Oct 13/ 10-13h: Value Proposition Design
Oct 20/ 10-13h: Storytelling.
Oct 27/ 10-13h: Crowd funding and campaigning.

Mode of instruction

Interactive lecture and workshops

Course Load

This is a rough breakdown of the course load
• 22 hours are spent on attending lectures and workshops;
• 21 hours are spent on preparing for the seminars;
• 12 hours to write an individual essay;
• 8 hours preparing for the group presentation;
• 12 hours to write a group report.

Assessment method

Assessment and grading method:
• Group report 40% of final grade
• Individual essay assignment 40% of final grade
• Mid term group presentation 20% of the final grade
• Obligatory & active attendance of the lectures and workshops (Pass or Fail)
• Rounding off grades to 0,5 decimales is subject to class participation.



Reading list

  • Buijs & Tassoul
    • Scofield, R. (2011). The Social Entrepreneur’s Handbook: How to Start, Build, and Run a Business That Improves the World. McGraw Hill Professional.
    • Thompson, J. L. (2002). The world of the social entrepreneur. International Journal of Public Sector Management, 15(5), 412-431.
    • Christensen, C. M., Baumann, H., Ruggles, R., & Sadtler, T. M. (2006). Disruptive innovation for social change. Harvard business review, 84(12), 94.
    • Pot, F., & Vaas, F. (2008). Social innovation, the new challenge for Europe. International Journal of Productivity and Performance Management, 57(6), 468-473.
    • Emerson, J., & Twersky, F. (1996). New social entrepreneurs: The success, challenge and lessons of non-profit enterprise creation. San Francisco.
    • Rubin, K. S. (2012). Essential Scrum: A Practical Guide to the Most Popular Agile Process. Addison-Wesley Professional.
    • Sims, C., & Johnson, H. L. (2012). Scrum: A breathtakingly brief and agile introduction. Dymax.
    • Osterwalder, A., & Pigneur, Y. (2010). Business model generation: a handbook for visionaries, game changers, and challengers. John Wiley & Sons.

The order of the literature varies and is subject to change, please check Blackboard for the latest update.


You have to register for both the minor and the course in Usis. Registration for this course only is not possible.

Registration Studeren à la carte and Contractonderwijs



Sjoerd Louwaars


This course is part of the minor in Innovation, Co-Creation and Global Impact. You can only take the course as part of this minor.