Due to the Corona virus it is unclear how the programmes will take place. For the latest news please check the course page in Blackboard/Brightspace.


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Entrepreneurship and Innovation


Admission requirements

Admission is conditional on submission for the minor Entrepreneurship for Society
A knowledge of Dutch is not necessary. You should have obtained your propedeuse before starting this minor.


This course helps you to get a better understanding of entrepreneurship and innovation in the global context, and how to synthesize and apply that information to a local challenge.

This course gives you knowledge about entrepreneurship as an interdisciplinary field of research. It provides insight in the trends and concepts in contemporary entrepreneurial and innovation driven organisations. The aim is that you as a student are be able to understand the multilevel aspects of a challenge, connecting global trends to local challenges. You will learn how contemporaty developments leverage new opportunities such as big data, community, the crowd and accelerating technologies. You are introduced to a new type of organizational structure that is emerging, one that is able to scale at unimaginable rates. In this course your team is assigned to synthesize a global purpose, and develop it into a local start-up.

Course objectives

After this course you will be able to:

… study contemporary theories in entrepreneurship and innovation
… assess tools used for the process of innovation
… reflect on practices used in starting an enterprise
… report on your study, assessment and reflection of entrepreneurship and innovation
… develop a value proposition
… create a business model canvas
… develop a business concept
… test your assumptions on the street


Sep 13/ 10h-13h: Introduction, content vs context, old world vs new world, MTP concept.
Sep 20/ 10h-13h: Defining innovation and Entrepreneurship, old world vs new world examples.
Sep 27/ 10h-13h: Global Trends and concepts in PESTEL.
Oct 4/ 10h-13h: Regional trends and concepts in PESTEL.
Oct 11/ 10h-13h: Local trends and concepts in PESTEL.
Oct 18/ 10h-13h: Exponential organisations: IDEAS – SCALE.
Oct 25/ 10h-13h: Developing and testing MTP and concept.

Mode of instruction

Interactive lectures and workshops

Course Load

This is a rough breakdown of the course load
• 21 hours are spent on attending lectures and workshops;
• 21 hours are spent on preparing for the lectures;
• 8 hours to write an individual essay;
• 16 hours to write a group report.

Assessment method

Assessment and grading method:
• Individual essay assignment 60% of final grade
• Group report 40% of final grade
• Obligatory attendance of the seminars (Pass or Fail)
• Rounding off grades to 0,5 decimales is subject to class participation.



Reading list

  • Cusumano, M. A., & Gawer, A. 2002. The elements of platform leadership. MIT Sloan Management Review, Spring: 51-58.
    • Tiwana, A., Konsynski, B., & Bush, A. A. 2010. Platform evolution: Coevolution of platform architecture, governance, and environmental dynamics. Information Systems Research, 21(4): 675-687.
    • Adner, R. 2012. The wide lens: A new strategy for innovation. U.S.A: Portfolio/Penguin.
    • Chapters from: – Carlson, R. H. (2010). Biology is technology: the promise, peril, and new business of engineering life. Cambridge: Harvard University Press. – Asveld
    • Asveld, L., Est, R., & Stemerding, D. (2011). Getting to the core of the bio-economy: A perspective on the sustainable promise of biomass. Available from: http://www.rathenau.nl/en/publications/publication/getting-to-the-core-of-the-bio-economy.html
    • Calvert, J., Schyfter, P., Elfick, A., & Endy, D. (2014). Synthetic Aesthetics: Investigating Synthetic Biology’s Designs on Nature. MIT Press.

The order of the literature varies and is subject to change, please check Blackboard for the latest update


You have to register for both the minor and the course in Usis. Registration for this course only is not possible.

Registration Studeren à la carte and Contractonderwijs



Sjoerd Louwaars


This course is part of the minor Innovation, Co-creation and Global Impact. You can only take the course as part of this minor.