3rd year bachelor students
In this course, we aim to study entrepreneurship process within established companies, i.e., Corporate Entrepreneurship (CE). Discussing the reasons why CE is socially and economically desirable, we focus on the impediments of corporate entrepreneurship from an organizational point of view. In doing so, we underline the roles of employees and managers of different hierarchical positions in the process through reading and analyzing how established companies boost growth and innovation from within or employing external venturing instruments. We also zero in on other organizational elements such as strategy, structure, network, culture, leadership to understand better how established companies can keep up with the entrepreneurial revolution of our era and stay competitive.
This course is designed for an audience of diverse interests: students with entrepreneurial intentions who aim to pursue a corporate job as an intrapreneur, R&D analyst, manager, business analyst, consultant, investor, and alike. Via investigating cases from various industries in this course, we leverage different audience backgrounds in science, engineering, medical science, and so forth.
This course provides students training in the use of key concepts and frameworks related to CE specially intrapreneurship and other corporate venturing strategies, entrepreneurial structure design, leadership styles, and culture.
The primary objective of this course is to provide students with the knowledge and skills to navigate entrepreneurial projects in (large and) established companies. We seek to meet this objective by improving students' entrepreneurial knowledge and abilities. At the end of this course, students can
recognize different stages of CE and their requirements,
analyze the barriers of corporate entrepreneurship initiative,
strategize for navigating an entrepreneurial initiative within an established company,
understand how to secure critical organizational resource-holders' support for intrapreneurial ideas,
compare and interpret internal vs. external venturing opportunities,
evaluate spin-in and spin-off conditions,
plan and evaluate corporate entrepreneurship projects concerning its organizational characteristics such as strategy, structure, culture, and identity, as well as leadership, and
relate CE and corporate social responsibilities to create value.
Course: November 27th 2018 – January 10th 2019
Exam: January 28th, 14:00 – 17:00 hours
Please check the latest version of the schedule on Blackboard.
Mode of instruction
The course emphasises interactive teaching that focuses on real-life case studies.
10 classes (lectures 13:30-14:15, seminars, 14:30-15:15, and tutorials 15:30-16:15)
Preparation for each seminar
Final exam (40%); Assignments (40%); Class preparation and participation (20%)
In order to pass students must have a total grade of at least a 6 (six). The final grade is rounded off to the nearest half or integer.
Burns (2013) is the main textbook of the course.
Burns, P., 2013. Corporate entrepreneurship: innovation and strategy in large organizations. Macmillan International Higher Education. ISBN: ISBN 978-0-230-30403-1, DOI 10.1007/978-1-137-29259-9
More information can be found on Blackboard.
Students have to register for the course in uSis. The registration in uSis for 2018-2019 will open two months before the start of the academic year. Click here for instructions.
This course is part of the SBB minor. If you would like to follow this course as an elective, please contact the programme coordinator to discuss the possibilities.