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Innovation Management


Admission requirements



Innovation management is turning ideas for new products or services to commercial success. This transformation process is typically multi-disciplinary in nature, which means that in practice people from different backgrounds and with various specializations work together.
The innovation process combines creativity and arts, marketing and technology, psychology and organizational design, law in relation to patents and to government regulation, and many more fields of expertise. All these different perspectives must be used to select the few good ideas out of hundreds of ideas and to turn those good ideas into commercially successful applications.

Course objectives

At the end of this course, students are able to:

  • Recognize and use the terminology and main concepts from the discipline of Innovation Management in general and Responsible Innovation in particular;

  • Carry out a strategic analysis of the market dynamics and consequently formulate the innovation strategy of a particular company and its implications on organizational structure;

  • Understand how the innovation process is managed starting from idea generation to project implementation;

  • Apply the innovation management frameworks, tools and methods to real-life cases;

  • Explain how a selected innovation strategy relates to the firm’s organizational structure, to the allocation of people and resources to projects, and to the execution of specific projects.



Course outline

  1. Introduction and Entrepreneurial Thinking
  2. Innovation and Strategy
  3. Responsible Idea Generation
  4. Prioritisation and Selection
  5. Implementing Innovations
  6. People and Culture
  7. Synthesis

Mode of instruction

The full course consists of 7 classes. The central educational approach for this course is blended learning in which face-to-face classroom methods are combined with computer-mediated activities. In specific, the Innovation Management MOOC of RSM will be used to teach the students the basic concepts and theories of innovation management.
This online learning is complemented with face-to-face workshops. During those workshops the emphasis is on application of the concepts in the context of responsible innovation. In these sessions, we will discuss a specific case related to responsible innovation management or work on a specific assignment. In order to be able to participate in these classes students are required to read the case, to read background literature (in the form of articles) and to hand in assignments based on the case and the literature.
Course Load

Assessment method


The individual assignments are aimed at applying the theory that is taught in the MOOC. There will be five online quizzes, each relating to one or more MOOC episode and related articles. Together these five tests account for 40% of the grade. The second component of the final grade relates to the cases. A team of students will be assigned to a case, which they will analyze from a specific (theoretical) angle. They hand-in a written report and share their findings in-class through an (interactive) presentation. The report comprises 70% of the case grade, the presentation 30%. The presentations will be evaluated through a combination of peer assessment (50%) and traditional assessment by the lecturer (50%). The full group case assignment (including presentation and written report) accounts for 40% of the final grade for the course. The written report consists of:

  • an overview of the case, relevant to your discussion,

  • a discussion of (your answers to) the questions,

  • evidence from the case, scientific literature, the company website and other materials,

  • proper formatting, layout and use of language.

The evaluation criteria of presentations/videos are the following:
The expected output is a video or class presentation of 15 minutes.

  • The presentation / video is well structured and has a clear message

  • The presentation / video has a convincing and well substantiated message

  • The presentation / video demonstrates that the students adequately apply the theory to the case

  • The presentation / video uses theoretical arguments to support the conclusion

  • The presentation / video is original and creative

  • The presentation / video is fun to watch

  • The presentation / video is insightful and clearly demonstrates the added value of the students’ insights

  • The students demonstrate that they did additional research to support their findings (e.g. additional theory, desk-research to learn more about the company, etc.)

The third component of the grade refers to class participation. Students are evaluated based on their displaying constructive engagement in class discussions and preparation of all the class materials before class.


  • 20 % of the grade: Class participation and preparation: through constructive engagement in class discussions the student can show that they prepared all the class materials beforehand.

  • 40% of the grade: 5 Individual quizzes

  • 40% of the grade: Case Assignment (Group) + presentation


To be discussed with individual students in line with examination regulations. The re-sit assignment has to be done within a month after completion of the assignment it is a re-sit for.

For students that do not pass the course, the following re-sit options are available:

  • Failing on individual assignments: integrative assessment testing knowledge taught in the MOOC.

  • Failing on the case assignment: new written report on a new case analysis. The presentation cannot be redone.

  • Student cannot do a re-sit class participation.

Exam Review


All students have to be present in all modules, including the Skill Labs. The teachers and the minor coordinator have to be notified in advance for the absences.
For each absence, students have to do an assignment. The students who are absent more than twice will not pass the module.


In this course, Blackboard is used to present course information, notify you of changes to the course and to make course materials available.

Reading list

Scientific and professional papers and teaching cases, to be provided or indicated via Blackboard.


You register for the whole minor and for each individual course in uSis.